frankenius

Investments

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A leader in e-commerce for both fashion and home furnishings in the entire Nordic region. Over the last decade this former mail-order giant has developed a strong e-commerce platform constantly pushing growth and reaching new markets. Their success is often attributed to the many dedicated employees creating attractive offers to meet customer needs.

Ellos
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From its beginnings in 1997 as a store chain selling feminine knitted garment, Gina Tricot has grown into an international fashion destination offering a wide range of affordable clothing and accessories for style-conscious women in 30 countries. The chain continues to expand and keeps its sight on constant international growth.

Gina Tricot
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In its 15-year history, Junkyard has grown from a small singular skateboard shop to become Scandinavia's largest online store for street fashion. The small industrial town of Trollhättan is home to Junkyard’s 600 m2 physical store. Among its own brands SWEET SKTBS and JUNK YARD XX-XY, they offer a vast array of attractive external brands.

Junkyard
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New start-up Frankenstorm is a fashion brand where the client is also the designer. Using a smart configuration tool, clothes and accessories are made unique by applying individual printed details. The end result is a high quality garment that nobody else has, and a favorite to handle with care and pride. Products are 100% vegan and highest consideration to sustainability is part of the brand DNA.

Frankenstorm
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The company’s first challenge was to design and provide adequate clothing for the adventure that became Sweden’s first successful Mount Everest expedition, reaching the world's highest mountain at 8848 meters altitude. Since then 8848 Altitude has continued to design and create technically advanced gear for skiers and outdoor enthusiasts.

8848 Altitude
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Ever since the beginning in 2012 Deadwood has been a statement of rebellion against worn out dogmas. The core of the brand is anti-establishment and counter culture. The company's approach can be seen as the antithesis of fast fashion and anxious design. Rebooting iconic styles, gently updating them with a modern touch and using 100% recycled leather Deadwood combines punk inspired aesthetics with a green cause. For a better world.

Deadwood
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Depeche Mode, Bon Iver, Beck and Mike Snow are among the many famous musicians who have turned to Teenage Engineering for its high quality range of synthesizers, samplers and sequencers. The company is recognised for the design and functionality of its products, with the Pocket Operator winning Sweden Grand Award of Design 2016.

Teenage Engineering
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With its own brands Southwest and Smila, Sandryds provides a competitive and modern product range with everything from basic garments to exclusive jackets. The company also offers bespoke specialty production, helping the customer through all stages from concept and design through to production of unique and tailored garments.

Sandryds
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Supported by world leading medical experts and engineers, this Swedish medical engineering company has invested ten years developing a wearable therapy system for continuous dialysis treatment for patients with kidney failure. Triomed have become specialists in portable dialysis solutions and heart failure treatments outside the body.

Triomed
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C4 Shopping is a complete trading post in the historical town of Kristianstad, offering grocery supermarkets, large-scale brand stores and a fun family shopping experience. Opening to the public in the fall of 2017, C4 Shopping will be southeast Sweden’s premier shopping center with an unbeatable location right next to the major E22 freeway.

C4 Shopping
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MoneyGo specialises in lending money to consumers while also providing entrepreneurs and companies with custom-made and seamless payment solutions. With the services of MoneyGo, companies can enhance and streamline their sales by offering payment choices by invoice, partial payments or by taking advantage of favorable campaigns.

MoneyGo
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Happy Toscana is a real estate developer focusing on the beautiful region of Tuscany in Italy. The company started in 2011 with its first property aquisitions, carefully restored to their original charm and made ready for moving in. The holding portfolio has grown and now includes inner-city properties in Florence.

Happy Toscana
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Across the Atlantic, Happy Toscana’s sister company Happy NYC has made its first investments, tentatively treading lightly into the fast-moving Brooklyn market with its famous brownstone buildings and dynamic neighbourhoods.

Happy NYC
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The company buys, develops and sell real estate for residential purposes in Mallorca, with a focus on Palmas picturesque old town. The aim is to turn traditional old palaces into modern and unique homes. We assess the characteristics of each particular building and elaborate tailored interior concepts. The majority of our clients are from Spain, Germany and Scandinavia.

Happy Palma

This is Frankenius Equity

Frankenius Equity is a family office focusing mainly on investments in retail, e-commerce, life science, property and finance. Among our current investments are some of Scandinavia’s largest retailers such as mail order pioneer Ellos and fashion chain Gina Tricot, as well as cutting edge outdoor clothing company 8848 Altitude and medical engineering innovators Triomed.

Based in western Sweden we engage in both domestic and international ventures, building partnerships by sharing our knowledge and commitment. We always strive to generate added value and never hesitate to walk the extra mile.

Frankenius Equity aim to co-invest together with management and larger private equity funds. Our investment strategy and intent is an ownership between 10-50%.

The founder and owner of Frankenius Equity, Paul’s career started as the first trainee ever in the teenage fashion pioneer JC in 1982. Seventeen years later he was appointed vice president of the entire chain, before moving on to the same position in KappAhl. Paul is a partner in Bockasjö AB, a property company focusing on logistic properties. He is the chairman of Swedbank Sjuhärad and Gina Tricot, as well as board member at University of Borås. Paul is also dedicated to several charities and community development projects.

Paul Frankenius

Founder

paul@fraq.se

The founder and owner of Frankenius Equity, Paul’s career started as the first trainee ever in the teenage fashion pioneer JC in 1982. Seventeen years later he was appointed vice president of the entire chain, before moving on to the same position in KappAhl. Paul is a partner in Bockasjö AB, a property company focusing on logistic properties. He is the chairman of Swedbank Sjuhärad and Gina Tricot, as well as board member at University of Borås. Paul is also dedicated to several charities and community development projects.

The CEO of Frankenius Equity, Sara Bergström has a solid background in the Scandinavian retail sector including positions as country manager for Lindex in Hong Kong, sales and marketing director at Saddler Scandinavia, head of advertising at Indiska and marketing director for children’s wear company Guppi. Sara started her career at JC working in various positions and through the family as franchisee. Sara is board member in Junkyard and our new start up Frankenstrom, as well as board of director for Sandryds. Earlier board engagements involves divestments Star Republic, Brandpartner and Scorett. Furthermore Sara in engaged in Borås Industri- och Handelsklubb as well as Danske Bank, Göteborg.

Sara Bergström

CEO

sara@fraq.se

+46 (0)708 37 94 80

The CEO of Frankenius Equity, Sara Bergström has a solid background in the Scandinavian retail sector including positions as country manager for Lindex in Hong Kong, sales and marketing director at Saddler Scandinavia, head of advertising at Indiska and marketing director for children’s wear company Guppi. Sara started her career at JC working in various positions and through the family as franchisee. Sara is board member in Junkyard and our new start up Frankenstrom, as well as board of director for Sandryds. Earlier board engagements involves divestments Star Republic, Brandpartner and Scorett. Furthermore Sara in engaged in Borås Industri- och Handelsklubb as well as Danske Bank, Göteborg.

The chairman of Frankenius Equity, Ulf is a lawyer and partner at Wesslau Söderqvist. Since the start of our company, Ulf has secured the adequate legal structures in a variety of business transactions. Ulf also holds a number of board positions including real estate developer Järngrinden, medical engineering company Triomed and as chairman of Gekås Ullared, Sweden’s most popular visitor attraction with almost 5 million visitors a year.

Ulf Öjerklint

Chairman of Board

ulf.ojerklint@wsa.se

+46 (0)705 41 59 19

The chairman of Frankenius Equity, Ulf is a lawyer and partner at Wesslau Söderqvist. Since the start of our company, Ulf has secured the adequate legal structures in a variety of business transactions. Ulf also holds a number of board positions including real estate developer Järngrinden, medical engineering company Triomed and as chairman of Gekås Ullared, Sweden’s most popular visitor attraction with almost 5 million visitors a year.

As Head of Finance at Frankenius Equity, Maria has solid operational experience from both publicly listed or privately owned retail and engineering companies. Profoundly passionate about structure and continuous improvement, her top strengths are strategic analysis and implementation. Maria now runs her own consulancy in business development. She holds a Degree of Bachelor of Science in Business Administration from the University of Gothenburg.

Maria Andersson

Finance

maria@fraq.se

+46 706 359362

As Head of Finance at Frankenius Equity, Maria has solid operational experience from both publicly listed or privately owned retail and engineering companies. Profoundly passionate about structure and continuous improvement, her top strengths are strategic analysis and implementation. Maria now runs her own consulancy in business development. She holds a Degree of Bachelor of Science in Business Administration from the University of Gothenburg.

In 1999 Anders founded home electronics retailer NetOnNet, soon to become one of Sweden’s top e-commerce companies. Today he is a professional investor and board member in several companies. Anders is partner in four of Frankenius Equity’s investment companies: Ellos, Junkyard, Teenage Engineering and MoneyGo. He is also involved in the Swedish Institute for Innovative Retail, Sparbanksstiftelsen and photo retailer Scandinavian Photo.

Anders Halvarsson

Board Executive / Partner

anders@livehill.se

+46 (0)707 91 55 56

In 1999 Anders founded home electronics retailer NetOnNet, soon to become one of Sweden’s top e-commerce companies. Today he is a professional investor and board member in several companies. Anders is partner in four of Frankenius Equity’s investment companies: Ellos, Junkyard, Teenage Engineering and MoneyGo. He is also involved in the Swedish Institute for Innovative Retail, Sparbanksstiftelsen and photo retailer Scandinavian Photo.

A former consultant for McKinsey & Company and branding experts LynxEye, Teresa was instrumental in the launch of clothing giant KappAhl’s e-commerce business. After moving over to working with acquisitions and strategy at Latour, Teresa is former director of M&A and strategy at Hultafors Group (a Latour portfolio company). She is also board of director for outdoor clothes specialist 8848 Altitude. Since March 2018 Teresa is CEO for Frankenius Equitys latest venture and start-up called "Frankenstorm".

Teresa Enander

Business development / Board member

teresa.enander@frankenstorm.com

+46 (0)739 17 86 91

A former consultant for McKinsey & Company and branding experts LynxEye, Teresa was instrumental in the launch of clothing giant KappAhl’s e-commerce business. After moving over to working with acquisitions and strategy at Latour, Teresa is former director of M&A and strategy at Hultafors Group (a Latour portfolio company). She is also board of director for outdoor clothes specialist 8848 Altitude. Since March 2018 Teresa is CEO for Frankenius Equitys latest venture and start-up called "Frankenstorm".

Adam has a background at PWC in audit and financial consultant, specializing in construction companies and retailers. He also worked as a financial consultant at Wengbrand accountants, focusing on profitability calculation and final accounts. Today Adam works for finance department for Frankenius Equity and Bockasjö AB.

Adam Ekdahl

Financial controller

adam@fraq.se

+46 (0)705 22 58 33

Adam has a background at PWC in audit and financial consultant, specializing in construction companies and retailers. He also worked as a financial consultant at Wengbrand accountants, focusing on profitability calculation and final accounts. Today Adam works for finance department for Frankenius Equity and Bockasjö AB.

Tomas started his career as an accountant assistant at EY, followed by a position as accounting manager at IMG. Today Tomas runs his own accounting firm TI Consulting AB, with Frankenius Equity and Bockasjö AB as his major clients. He also does the accounting for a few small companies.

Tomas Ivarsson

Accounting Manager

tomas@ticonsulting.se

+46 (0)705 43 64 16

Tomas started his career as an accountant assistant at EY, followed by a position as accounting manager at IMG. Today Tomas runs his own accounting firm TI Consulting AB, with Frankenius Equity and Bockasjö AB as his major clients. He also does the accounting for a few small companies.

Our story

When Paul Frankenius was a young intern for a Swedish company in Hong Kong, he learned the expression ”Happy landing!” which is commonly used in Asia when wishing someone a safe trip. Years later he used the phrase as the first name of his first investment company.

Today we are Frankenius Equity, still happy but perhaps a bit more mature. With the name change came a new visual identity including the elephant logo symbolising strength, loyalty, patience and experience – the very values we aim to represent.

Building knowledge and nurturing relationships since 2000, we are now ready to make larger investments in new formats in fields such as e-commerce and medical technology.

Making a difference

There are two ways to do business. The wrong way and the right way. And to do business the right way you need to make something more than money.

Nothing wrong with money. It’s the natural fuel of choice for a private equity company supporting other companies. Our capital helps to make them grow, sell their products, provide more jobs and make better business.

But we also want to contribute to the greater good in the society where we belong. Through the years we’ve involved ourselves in a wide range of different projects, from encouraging young entrepreneurs in Sweden to helping alleviate poverty in Romania. It may not be our core business, but it’s our care business.

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Learn more about some of the projects that we are committed to:
Rumänien ANP Network
Hand in Hand
Faktum vårdfonden
MOD - Mer Organ Donation
Abecita Konstmuseum
Näringslivet för Borås Framtid